Use cases
Show Shopify sections to B2B and wholesale customers
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Use B2B customer, company or company-location conditions to display Shopify theme content for authenticated buyers with the relevant B2B context. Wholesale customer tags are a separate option for tag-based messaging.
The merchant problem
Wholesale buyers benefit from ordering instructions, company announcements and location-specific information tailored to their business.
How to do it with Visi
- Confirm the store provides authenticated Shopify B2B customer/company context.
- Select a section and add a B2B customer, company or company-location rule.
- Test matching B2B buyers, another company/location, a retail account and a guest.
Specific storefront use cases
B2B-only storefront announcements
Match B2B customer state to show wholesale ordering notices, trade announcements or business-account information.
Company and company-location content
Show tailored ordering instructions, delivery announcements or reorder reminders using company and company-location rules.
Questions merchants ask
How can I show a Shopify section only to B2B customers?
Add a B2B customer rule to your section in Shopify’s Theme Editor. Use company or company-location rules for more specific ordering messages.
Can I personalize a Shopify section for a specific company location?
Yes. Add a company-location display rule to show delivery instructions, reorder information or announcements for a selected business location.
Example setup
Show a reorder-instructions section to buyers from a selected company location.
Further reading: Official Shopify documentation
Related resources
Use cases
Show Shopify content to customers with a specific tag
Show or hide Shopify sections by customer tag. Personalize VIP banners, loyalty announcements and member messages with practical examples.
- VIP customer banners and loyalty announcements
- Member-only messaging based on Shopify customer tags
- Personalized content using customer metafields
Use cases
Show different Shopify sections by market or country
Show Shopify banners by country, market, language or currency. Personalize regional promotions and localized storefront announcements.
- Country-specific banners and shipping messages
- Shopify Markets content and market-specific promotions
- Language-specific sections and currency-aware messages
Use cases
Show different Shopify content to guests and logged-in customers
Show Shopify sections to guests or logged-in customers: sign-in reminders, account announcements and conditional content using login-state rules.
Read the practical guide →