Use cases
Show Shopify content to customers with a specific tag
ePlugin ·
Show VIP banners, loyalty announcements and member messages by matching Shopify customer tags with Visi display rules.
The merchant problem
A loyalty message shown to every visitor can confuse guests. Customer-tag targeting lets the storefront distinguish known customers without rebuilding a page.
How to do it with Visi
- Create or confirm the customer tag in Shopify.
- Select content and add a customer-tag rule matching that tag.
- Test with a tagged account, an untagged account and a logged-out visitor.
Specific storefront use cases
VIP customer banners and loyalty announcements
Match a customer tag such as VIP to show a loyalty announcement to signed-in customers carrying that tag. Test a VIP account, an untagged account and a guest.
Member-only messaging based on Shopify customer tags
A tag maintained by your membership workflow can control a welcome section or benefits reminder.
Personalized content using customer metafields
Use customer-metafield conditions when a tag is too broad for the data you maintain.
Questions merchants ask
How do I show a Shopify section only to customers tagged VIP?
Add a customer-tag rule matching VIP to the chosen section. Show a loyalty announcement, early-access message or VIP welcome to customers carrying that tag.
What Shopify customer tags can I use for personalized content?
Use the tags you maintain in Shopify, such as VIP, wholesale, member or loyalty-tier tags. Match the relevant tag to a banner, welcome section or product announcement.
Can Visi show wholesale content using a customer tag?
Yes. Use a wholesale customer tag for tailored storefront messages, or company and company-location conditions for Shopify B2B announcements.
Example setup
Show a “VIP collection preview” section when the signed-in customer includes the VIP tag.
Further reading: Official Shopify documentation
Related resources
Use cases
Show different Shopify sections by market or country
Show Shopify banners by country, market, language or currency. Personalize regional promotions and localized storefront announcements.
- Country-specific banners and shipping messages
- Shopify Markets content and market-specific promotions
- Language-specific sections and currency-aware messages
Guides
How to hide or show a Shopify section without rebuilding your page
Hide or show Shopify theme sections and blocks using theme controls, Liquid or display rules. Compare page, customer and time-based conditions.
Read the practical guide →Use cases
Show Shopify sections to B2B and wholesale customers
Show Shopify sections for B2B buyers, wholesale customers, companies and company locations. Personalize ordering instructions and wholesale announcements.
- B2B-only storefront announcements
- Company and company-location content
- Wholesale customer-tag messaging
Use cases
Show different Shopify content to guests and logged-in customers
Show Shopify sections to guests or logged-in customers: sign-in reminders, account announcements and conditional content using login-state rules.
Read the practical guide →