Use cases

Personalize Shopify sections for first-time and returning visitors

ePlugin · Updated 2026-10-07

Use first-visit or returning-visitor display conditions to show storefront content based on browser-derived visit history. Visi provides visitor behavior conditions.

The merchant problem

A new visitor may need an introduction while a returning browser may benefit from a product-range reminder. Treating every visitor as the same audience can leave useful existing content poorly placed.

How to do it with Visi

Prepare the first-visit or returning-visitor section.
Add the relevant visitor behavior rule to content.
Test a fresh browser profile and a returning profile; verify behavior after clearing site data.

Specific storefront use cases

First-time visitor welcome content

Use first-visit state for a introduction or shopping-help section. Test with fresh site data. A new browser can qualify even when the person has previously visited on another device.

Returning visitor reminders and browsing context

Use returning state, session counts or page-view conditions for existing content relevant to repeat browsing.

Questions merchants ask

Can I show different Shopify sections to new and returning visitors?

Yes, for content using first-visit and returning-visitor conditions. The classification is browser-derived; test fresh and returning browser state and keep the embed enabled.

What content can I show to returning visitors?

Show a welcome-back message, shopping reminder or new-arrivals announcement using returning-visitor rules. Use session-count and page-view conditions for more specific browsing messages.

Example setup

Show a store-introduction section on a first visit and a manually prepared range reminder to returning visitors. Keep the copy nonsensitive and avoid claiming that a returning visitor has purchased.

Further reading: Official Shopify documentation